Missed out on the first session of #HelloSoftwareSkin?

Catch up on our live q&a with Founder Niamh Mooney and Cosmetic Doctor Herber Hooi here 👉 (insert link to the recording here)

I thought having a name for the webinar sessions such as a hashtag unique to Software could make it memorable to customers and create a brand for future q&a sessions - to give customers something to look forward to if they have more questions that pop up in between sessions.

I feel like this ad could convert since people are busy during the week and things pop up so saving this recording for those people allows Software to capture a wider audience. It also allows people who missed the live session to feel the vibe of the event and potentially create excitement to drive registrations for future events.

The ‘missed out’ I feel creates that sense of urgency and FOMO emotion for customers to register so they don’t miss another one.

Lastly, it brings awareness to new people on the Facebook page who might have missed the initial post about the first webinar.

You asked and we’re here to deliver:

#HelloSoftwareSkin is back for round 2!

Software invites you to our second live q&a panel event with Founder Niamh Mooney and Consultant Dermatologist Hope Dinh.

Itching to get answers to your burning skincare questions? Now is your chance to ask the experts, register now 👉 (insert rego link here)

Of course after any successful event, we must bring back a sequel and hence round 2 of the chatty q&a sessions.

I believe that having these sessions is both informative for customers and allows us to engage with them on a personal and deeper level, through showing that we always have the patient at the heart - which builds a stronger customer base - i.e. conversion

Ready to smooth out your fine lines and wrinkles? It’s time to fight back with Software’s Regenerating cream!

A personalised nightly anti-ageing cream made with clinical-strength ingredients, dosed according to your skin - and no one else’s.

Watch your skin evolve with our winning combo of powerful, clinical-strength ingredients and ongoing support from doctors!

Ready to get started? Create your custom formula now 👉 www.skin.software

One of the concerns mentioned for people completing the initial Software quiz but not purchasing is that they would like to know more about the ingredients, hence through creating more ads that are informative for customers would show that we’re listening to their needs and really do want to help them make the best choice for their skin.

When customers feel like they’re being supported by being provided the most information to make choices they are more likely to purchase.

There are a large pool of customers that have completed Software's initial quiz, yet have not gone on to purchase their personalised treatment. 

Based on customer feedback, some of the top reasons for abandoning cart are:

- Customers think the treatment plan ($88 every two months) is too expensive.

- Customers want to understand more about the ingredients before purchasing.

- Customers have previously spent lots of money on skincare products that haven't worked – they aren't sure why it will be different with Software.

Based on those insights, I was tasked with drafting an email campaign that would empower customers to purchase. 

This included the subject line, preview text, and body copy.

In addition, I had to provide a few bullet points explaining my thought process and why I thought my email would convert.

Subject: Find your skincare match 🙌

Preview text: You’re one step closer to finding your personalised ...

Hi (insert name),

Thanks for taking the Software initial quiz, you’re now one step closer to finding your personalised skincare solution!

We noticed you’ve done the hard yards by completing the Software initial quiz, but haven’t been able to place your order. Still on the fence? We’re here to support you on your skin care journey - check out our top concerns below:

1. The treatment plan is too expensive

We understand that $88 every two months sounds like an expensive investment, but this is your skin we’re talking about and we believe your health and wellbeing should be a top priority. Breaking down this cost, we source ingredients that you just can’t get off the shelf, in other words our treatments use prescription-grade ingredients that can only be prescribed by doctors.

Why? On-the-shelf products are usually weaker and slower to take effect, clinical strength prescription ingredients are more potent which leads to more visible results in a shorter timeframe.

If that’s not enough of a reason, then think about it as $2 a day, that’s half a cup of coffee to give your skin the treatment you deserve, i.e. the best!

2. I want to understand more about the ingredients before purchasing

You’ve come to the right place, with Software, your doctor will carefully select a combination of active ingredients that will best treat your skin concerns. They will also prescribe the ingredients at strengths suitable for your skin. We care about what you put on your skin and so should you and that’s why we’ve compiled our extensive library of ingredients which can be found here!

Before any of this is done, you will have a 1-on-1 consultation with your Software doctor - this is your chance to ask all your questions.

Still have more questions on your mind? That’s completely okay - check out our upcoming #HelloSoftwareSkin session - a virtual q&a panel event for you to delve deeper into skincare with Founder Niamh Mooney and Consultant Dermatologist Hope Dinh!

💡 Register now [Button within email]

3. I don’t understand how Software is different from any other skincare product on the market

We get it, you’ve tried everything, from that miracle cream to the dazzling LED Mask - but nothing has worked! What’s next? Software is different, gone are the days of one-size-fits-all skincare solutions, it’s clear that they don’t work.

It’s time to start using skincare that’s created specifically for your skin - and no-one else’s. Our doctors will get to know your skin and your goals before designing your perfect custom formula. Your Software doctor will continue to personalise your ingredients over time as your skin evolves, if that doesn’t spell personalisation, we don’t know what does!

We’re ready to back ourselves when we say results are guaranteed, if you don’t achieve your skincare goals, you can get your money back.

💡 Ready to take your skincare game to the next level? Resume your order [Button within email]

Break it down into a daily amount - sometimes a bigger number (2 months price) could seem like a large commitment for customers

Here, I focused on first empowering customers to complete their own research prior to purchasing through our online library of ingredients - beats Google since everything is all in one place

Once they’ve completed their own research but they’re still hesitant, I’ve brought to their attention the ability to have consultations with Software doctors, and lastly, tying it back to my second AD - we want to create a skincare ecosystem where the live q&a sessions play a part in a customers’ informed decision to purchase with us

For me, I saw the money-back guarantee as the best solution for this - to express the “what have you got to lose” mantra to not only provide that peace of mind but show that we are confident in our treatments!

For this final task, I had to identify an improvement for the upcoming Software webinar event which was hosted via Eventbrite

Ask an expert cosmetic doctor the skincare questions you've always wanted answered. Register now and go in the draw to WIN a 1-year subscription to Software to find your perfect skincare solution (that’s over $500 in personalised skincare products plus 1-on-1 consultations)!

#HelloSoftwareSkin is here!

Software invites you to our first ever session of #HelloSoftwareSkin - a live virtual q&a panel to discuss all things skincare, focusing on Software’s custom-formulated treatments.

Join us for a deep dive into skincare questions, concerns and myths. The session will be hosted by Software Founder, Niamh Mooney, and Cosmetic Doctor, Herbert Hooi.

Dr. Hooi is a cosmetic physician and a Fellow of the Australasian College of Aesthetic Medicine. He is a recognised trainer in PRP techniques for skin and hair rejuvenation and MINT PDO threads.

Specialising in cosmetic injectables, biostimulator treatments, non-surgical skin rejuvenation and laser medicine, Dr. Hooi has a wealth of experience in treating a range of skin concerns such as pigmentation, redness, wrinkles, skin crepiness, acne scarring, dark under eye circles, body skin rejuvenation, skin tightening, fat reduction and stretch marks.

Niamh Mooney founded Software after struggling with acne and hyperpigmentation for years. Having a dermatologist as a sister meant that she witnessed first-hand how valuable personalised professional medical advice could be.

Here, I wasn’t too sure if I was to recreate the entire event page but from my perspective, there was nothing wrong with the graphic, hence I focused more on the content - perhaps the thing I would change would just be to add in the registration incentive competition on top of the event banner

Using the existing content, I removed the date in the headline and in the body of the ‘About this event’ since it can easily and clearly be found on the right hand side of the event page

I decided to introduce the sessions with a hashtag which I am hoping would catch on with customers as a unique brand for our online sessions

Recently I saw a similar event by a skincare brand called Cerave which has online panel events too, called #SkinChat which I thought was really cool which brought about my idea of Software having it’s own hashtag

Furthermore, Cerave had a competition for registrants to win some of their products which also drove my decision to add a similar competition for Software - after all, who doesn’t like a little incentive to win some prizes!

In terms of design, I would also add in an image of Dr. Hooi and Niamh Mooney - providing a face to those names creates that personalised touch which is what Software is all about from my point of view!

I also added a short intro of Niamh to provide a nice little backstory to how Software came about - a little human touch